Sep 12, 2025
Princess Yachts appoints Sunazure NextWave Yachting Hong Kong, as the builder's new sales and service partner in the region.
September is a very busy month for Princess Yachts with world premieres of the all-new S80 and S65 highlighting an eight-vessel presence at the Cannes Yachting Festival (September 10-15), and the 40m Ace 2 on display at the Monaco Yacht Show (September 25-28).
Meanwhile in Asia, Princess Yachts' appointment of Sunazure NextWave Yachting as its new authorised distributor for the Hong Kong region took effect.
Trading as Princess Yachts Hong Kong, the new distributor takes full responsibility for the sales and service of the brand in the Hong Kong region, as the previous distributor agreement with Princess Yachts Greater China came to a natural end.
Sunazure NextWave has long-admired Princess Yachts' vessels, like this Princess F55
"We are delighted to welcome Sunazure NextWave to the Princess family," said Simon
Colebrooke, Princess Yachts International Sales Director. "Hong Kong has been an important market for Princess for many years now and we would like to thank Princess Yachts Greater China for all their hard work in strengthening our brand and elevating the customer sales and service experience in the market over the past 10 years.
"We are now looking to build on that success and are confident that we selected the right partner to help us do that. Sunazure NextWave not only brings years of experience and knowledge of the local market, they also share our core values in delivering an exceptional customer experience from enquiry through to ownership.
The new distributor will trade as Princess Yachts Hong Kong
"The Asia-Pacific market has been an important area of growth for Princess in recent years, especially for the larger yachts in the range. The team at Sunazure NextWave have created an outstanding sales and service operation that will perfectly complement our already outstanding network there."
Team Sunazure NextWave commented, "We are extremely proud to have been asked to represent such an incredible brand as Princess. We have admired the brand and its world-class product range for many years now. Outstanding quality and exquisite craftsmanship is at the heart of the Princess brand and these are qualities that we know the Hong Kong customers truly value.
"We pride ourselves in offering our customers the very best in customer service and so together, we know that we can now build something very special. We are relishing the opportunity."
Princess owners within the region are being contacted to introduce the new representation structure and to outline the plans in place for ongoing service support within the region.